Rebranding a world leader

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We’re proud to announce, as part of a joint venture project with Sugar & Partners, the total brand transformation of The Walshe Group – a world leading international travel representation company.


TWG have been providing dedicated airline and destination representation services to some of the world’s most most prestigious travel brands for over 35 years.


Our team at SOAP™ have worked closely with TWG to create a full brand identity, a crafted wordmark, a fully responsive website (design & build) and a complete suite of brand collateral. Working  alongside S&P for Brand Strategy and Architecture, we have carefully designed every touchpoint to reflect The Walshe Group’s company which is both intelligent and approachable – transforming their brand to strengthen their established presence with a current and contemporary expression.