For generations, Rarotongans have cared for their skin using traditional coconut oil recipes to preserve and enhance their beauty. Drawing from this sustainable skincare resource and combining it with advanced bio-molecular technologies – Rito Cook Islands have produced a skincare range made of the finest ingredients sourced from around the Pacific to share with the rest of the world.
We’ve been working closely with Rito for the past year – the genesis of the project was establishing the positioning and design of the new brand. After crafting the identity, the next stage was to design the packaging for their reformulated skincare range. We received the test samples of the shampoo and conditioner today so we thought it would be nice to give you a sneak preview of the new range.
We’ve selected a colour palette that captures the joy and vibrancy of the people and landscape of Rarotonga – evocatively named colours such as – frangipani, hibiscus, reef and basalt.