Food Fix Up app


Food to Live, Food to Love

Food Fix Up is is all about enjoying simple, healthy and delicious recipes with absolutely no nasties.

Fix Up came to us with a clear but challenging brief; to create a mobile application which best represented their offering of ‘whole food made delicious’ and inspire people to recreate their beautiful recipes.

We recognised that people tend to discover recipes in a traditional cook book in several different ways, from browsing visually through to searching specific ingredient/food types. This insight underpinned our design approach to the UX/UI; we recreated the indulgent experience of leisurely browsing through a cook book – with the usability of a modern day app.

Crafting the User Interface with a fresh colour palette, clear iconography and contemporary typographic approach to hero the luscious food photography.

This is teamed with a navigation which allows the search for specific content of interest and indexing all content to enable further discovery – delivering a journey of food to increase use, sharing and food exploration.

We’re proud to be able to create an iOS and Android application which has achieved a status of 4th in the UK App Store and number 2 in Australia.

 

“We were initially working with another designer in the development of our app, but I contacted the team at SOAP™ as there were some some major design flaws with the UI. Katie was able to provide us with a stunning redesign on time and in budget. They have since designed and managed the development of our website, I will from now on be using SOAP™ exclusively for Food Fix Up and any other projects we have in the future. I highly recommend them”.

Justin Alexander – Food Fix Up 

SKILLS

Art Direction, Identity, Mobile, UX/UI

CLIENT

Food Fix Up
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