Food to Live, Food to Love
Food Fix Up is is all about enjoying simple, healthy and delicious recipes with absolutely no nasties.
Fix Up came to us with a clear but challenging brief; to create a mobile application which best represented their offering of ‘whole food made delicious’ and inspire people to recreate their beautiful recipes.
We recognised that people tend to discover recipes in a traditional cook book in several different ways, from browsing visually through to searching specific ingredient/food types. This insight underpinned our design approach to the UX/UI; we recreated the indulgent experience of leisurely browsing through a cook book – with the usability of a modern day app.
Crafting the User Interface with a fresh colour palette, clear iconography and contemporary typographic approach to hero the luscious food photography.
This is teamed with a navigation which allows the search for specific content of interest and indexing all content to enable further discovery – delivering a journey of food to increase use, sharing and food exploration.
“We were initially working with another designer in the development of our app, but I contacted the team at SOAP™ as there were some some major design flaws with the UI. Katie was able to provide us with a stunning redesign on time and in budget. They have since designed and managed the development of our website, I will from now on be using SOAP™ exclusively for Food Fix Up and any other projects we have in the future. I highly recommend them”.
Justin Alexander – Food Fix Up