Human-centred design

Human-centred design


A key component of successful design is having a strong understanding of your audience – always keep paramount their needs and desires throughout the process. Nice video explaining human-centred design by IDEO.org

Vodafone Cracker Christmas

Vodafone Cracker Christmas


One of our SOAP™ Christmas catering challenges: design a web app for Vodafone that would look and feel like a native app, for an audience with a multitude of different devices – all within an incredibly short time frame.

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  • December 08, 2014
  • Work
Sustainable skincare born from lifestyle change

Sustainable skincare born from lifestyle change


Susan and Robert Wyllie packed their bags for Rarotonga and never looked back. That was 10 years ago and now they have a thriving skincare business based on ‘cold-pressed’ coconut oil; using local ingredients and providing employment to support the local economy.

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Food Fix Up

Food Fix Up


We’ve been busy working with our fine food friends in Sydney Food Fix Up. They create honest, simple, healthy and (of course) delicious recipes. The talented Stef creates, preps and styles the food which is shot by photographer Dean Tirkot using natural light. The iOS app will be released soon – watch this space!

  • December 05, 2014
  • Work

How to think like a startup


Technology is changing at an ever rapid speed impacting the way we work and how we run our businesses. It is now a necessity to be nimble, agile and adaptive, which has presented some challenges to large companies as well as start-ups that have experienced growth. Here’s another really great talk by Aaron Dignan juxtaposing characteristics that make businesses last the distance. Video via 99U.

Best Awards 2014 – Zoomy

Best Awards 2014 – Zoomy


6 months in and bronze in the cabinet! Nice – our first piece of metal from the Best Awards for the Zoomy App – NZ’s taxi booking app.

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Smith Journal

Smith Journal


What we’re currently reading at SOAP HQ :: Smith Journal – a real interesting read, not your usual run of the mill articles, a little alternative but very insightful. Stunning typography, great photography not to mention beautifully printed on uncoated stock – need we say more?

Never stop asking “Why?”


“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” – Maya Angelou

Fantastic interview with Michael Wolff on branding via 99U.

We can't solve our problems at the same level of thinking that created them.

Albert Einstein

Problem solving


Google Design

Google Design


It’s been an interesting week playing around with Google Design on a collaborative project with the Roam crew. A lot of fun and a lot of debates – as designers, all we want to do is break the rules and push boundaries (within reason of course) and devs on the flip side tend to love rules and efficiency. Good to explore and test out the principles so we can achieve the best results out of Android apps.