Ibby champion children’s literature worldwide and it’s fantastic that New Zealand secured the rights to host the Congress in 2016. The concept focused on the art of story telling from a child’s perspective. The talented Ben Galbraith was commissioned to illustrate a beautiful hand-drawn and child-like style to encapsulate the content of the festival. It was brought to life via a childrens’ book diarama with a real Kiwiana feel which formed the basis for all the brand components.
Katie directed the project near the end of her time at Insight a couple of years ago and it’s great to see the full campaign come to life now.