Human-centred design

Human-centred design


A key component of successful design is having a strong understanding of your audience – always keep paramount their needs and desires throughout the process. Nice video explaining human-centred design by IDEO.org

Never stop asking “Why?”


“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” – Maya Angelou
 
Fantastic interview with Michael Wolff on branding via 99U.

We can't solve our problems at the same level of thinking that created them.

Albert Einstein

Problem solving


Google Design

Google Design


It’s been an interesting week playing around with Google Design on a collaborative project with the Roam crew. A lot of fun and a lot of debates – as designers, all we want to do is break the rules and push boundaries (within reason of course) and devs on the flip side tend to love rules and efficiency. Good to explore and test out the principles so we can achieve the best results out of Android apps.

The Times New Roman


Part of The Times Unquiet Film Series, designers express their sentiment about one of the world’s most recognisable typeface – The Times New Roman.