Best Awards Finalists

Best Awards Finalists


We’re really pleased to be announced as Finalists in New Zealands Best Awards 2016. We created a communication tool for our high-end urban landscaper clients Humphreys Landscaping that enabled Architects to introduce Humphreys’ services as part of an overall design solution for their clients.

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Gold – Pride in Print 2016

Gold – Pride in Print 2016


Thrilled that our SOAP™ Stationery has picked up a Gold in the Pride In Print Awards 2016 with our fellow perfectionists at Logick Print.  Thanks Dave and team!

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Food Fix Up featured in the Huffington Post

Food Fix Up featured in the Huffington Post


It’s been an exciting couple of weeks for the Food Fix Up App – it’s now been featured in The Huffington Post as one of the best healthy eating apps. Yes, we’re a little chuffed…

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Great design for a good cause

Great design for a good cause


As lovers of all things well designed and crafted, Soap are excited to be able to get along to a rare opportunity and see the magic created by some of New Zealand’s top architects, interior designers and landscapers.

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Best Awards 2015 – Ibby Congress

Best Awards 2015 – Ibby Congress


We’re really happy to see Ibby Congress making it as a finalist in the Small Brand Identity category with Insight at this year’s Best Awards.

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Skincare made in paradise

Skincare made in paradise


For generations, Rarotongans have cared for their skin using traditional coconut oil recipes to preserve and enhance their beauty. Drawing from this sustainable skincare resource and combining it with advanced bio-molecular technologies – Rito Cook Islands have produced a skincare range made of the finest ingredients sourced from around the Pacific to share with the rest of the world.

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Rebranding a world leader


We’re proud to announce, as part of a joint venture project with Sugar & Partners, the total brand transformation of The Walshe Group – a world leading international travel representation company.

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Human-centred design

Human-centred design


A key component of successful design is having a strong understanding of your audience – always keep paramount their needs and desires throughout the process. Nice video explaining human-centred design by IDEO.org

Never stop asking “Why?”


“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” – Maya Angelou

Fantastic interview with Michael Wolff on branding via 99U.

We can't solve our problems at the same level of thinking that created them.

Albert Einstein

Problem solving