Almost everyone loves chocolate

Almost everyone loves chocolate


Almost everyone loves chocolate, right? That was our thinking as we considered what would make a nice thank you gift for our inspiring clients. It is conveniently, also a fine example of our approach to branding, communication and design, as we reckon that truly effective creative connects directly with your product’s audience.

We put the customer is at the heart of the message, so packaging a sweet range of high quality flavours meant we have upped the chance our recipients will find something they love. Can’t stand Praline? Don’t worry, there’s Blackberry Truffle right beside it. Delicious.

 

Great design for a good cause

Great design for a good cause


As lovers of all things well designed and crafted, Soap are excited to be able to get along to a rare opportunity and see the magic created by some of New Zealand’s top architects, interior designers and landscapers.
READ MORE

Best Awards 2015 – Ibby Congress

Best Awards 2015 – Ibby Congress


We’re really happy to see Ibby Congress making it as a finalist in the Small Brand Identity category with Insight at this year’s Best Awards.
READ MORE

Smith Journal

Smith Journal


What we’re currently reading at SOAP HQ :: Smith Journal – a real interesting read, not your usual run of the mill articles, a little alternative but very insightful. Stunning typography, great photography not to mention beautifully printed on uncoated stock – need we say more?