We’ve been working with boutique eyewear retailer Parker & Co, redefining their proposition to their customers. Recognising their unique styling skills resulted in the introduction of a new styling service for their customers, providing true individual styling experiences. A new positioning line supports this refocus. From there, a full redevelopment of their visual language and a refresh of their website followed. See some of the work on the brand refresh and website.
We’re really pleased to be announced as Finalists in New Zealands Best Awards 2016. We created a communication tool for our high-end urban landscaper clients Humphreys Landscaping that enabled Architects to introduce Humphreys’ services as part of an overall design solution for their clients.
Technology is changing at an ever rapid speed impacting the way we work and how we run our businesses. It is now a necessity to be nimble, agile and adaptive, which has presented some challenges to large companies as well as start-ups that have experienced growth. Here’s another really great talk by Aaron Dignan juxtaposing characteristics that make businesses last the distance. Video via 99U.
- November 20, 2014